As part of my imagined narrative of a ‘ginger utopia’, I decided that it was human nature to ‘other’ and create hierarchy and difference. So, even in a single-raced world, there would always be the need for humanity to say ‘I am more ginger than you’ – to create sub-classifications.
In my exhibition, the 500 gingers were grouped according to hair colour – by my own system of classification to define who belongs where.
I created a rough ‘pantone strip’ as a reference for myself whilst grouping the gingers.
The range is: